Silverton Hotel & Casino - Las Vegas, NV

In keeping with its commitment to being an active corporate citizen, Silverton Hotel & Casino in Las Vegas, NV, instituted a new campaign within its Community Investment Program to focus on "the family unit," said Fran Inman, executive vice president. "Families are the backbone of our neighborhoods so we felt it was important to develop community outreach programs to help nurture and develop family relationships—especially the parent-child bond."

The Silverton Family Appreciation Program will incorporate "Positive Parenting Seminars" and a "Take Your Child to Lunch" program. Additionally, Silverton will present a "Volunteer of the Year" Award at an annual dinner, where the company will provide recognition to employees who volunteer in the community in any youth organization. Prizes will include a free family trip to Disneyland.

Partners with Silverton in the Family Appreciation Program include Chili's Restaurant, Applebee's Restaurant and Denny's. For information or hotel and casino needs, visit www.silvertoncasino.com or call Silverton Hotel & Casino at (800) 588-7711.